Regular blog posts help keep your website fresh, up-to-date, and interesting for your visitors. They can also help you build authority as an expert in your field, as well as increase organic traffic to your website by giving the search engines more content to index. Additionally, blog posts can be used to link back to other pages on your website, helping those pages rank better in the search engines. With regular blog posts, you can also use them to engage with your readers, create an ongoing dialogue, and build an effective online community around your brand. Ultimately, having a steady stream of regular blog posts is essential for keeping your website current and engaging with new and returning visitors alike.