Mini Case Study: Photography

A side photography business wants to go full-time within a year and would like the website to be ready to recieve traffic and leads.

The Goal: SEO Strategy

This client wanted to find a way to create a long-term ROI with a starting limited budget. This meant that we needed to find low-hanging fruit opportunities to get certain long-tail keywords ranking quickly.

Summary

Morningdove Marketing wanted to create a long-term SEO strategy that would provide consistent leads for the client, while at the same time working with a limited, and possibly variable, monthly budget.

The Strategy

We set to work with onsite optimization, putting location que’s on the website in a prominent place. When the blatant issues were taken care of, we began to create a content schedule and a list of blogging topics and tips. Keywords were researched and put into our tracking software so we could easily compare.