Case Study: Sleep & TMJ Specialist

Dr. Bloxam came to Morningdove Marketing to increase his online presence and get more quality patients into his office.

The Goal: Quality, Treatment Ready Patients

This is the goal of any dental office, right? More of the kind of patients

you love to treat and lessof the "window shoppers".

During our Discovery Zoom Call, we had a lot of different marketing ideas, but the Dr. Bloxam

specifically wanted more qualified sleep apnea and TMJ patients scheduling, without overwhelming his front office staff. For those reasons, we implemented Facebook ads, text and email campaigns, and set up custom landing pages.

Summary

We got to work building funnels and creating ads that would showcase exactly who they are and what they have to offer, along with some interesting value propositions that they bring to the table. Building landing pages, funnels, and engaging ads were our top priorities.

The Strategy

Knowing that Dr. Bloxham wanted pre-qualified patients, the landing

pages needed clear calls to action as the ability to be quickly

modified for different campaigns and projects.

Proven Results

In the last 6 months, we have gotten thousands of visits from organic search, and hundreds of sales attributed through call tracking software. There are now over 40 blog posts that get organic traffic as well as through social sharing. This client will most likely recieve more than double this in the coming summer.

184%

+CURRENT ROI

346%

+ PROJECTED ROI

93

NEW & SCHEDULED PATIENTS